Meet Our
Leadership Team

Matt Gurwell, Founder & CEO


After retiring from a very successful 24-year career with the Ohio State Highway Patrol, Matt Gurwell quickly recognized that he was still filled with a desire for improving highway safety and more specifically, a passion to help keep older drivers, safe drivers.

As a result, Matt founded Keeping Us Safe, a national organization with a mission to help keep older drivers safe. He has developed programs that provide senior drivers and their families with direction in helping to ensure one's smooth transition from the driver's seat to the passenger seat. 

Since leaving the Patrol, Matt has participated in a tremendous amount of work in the area of older driver research, best practices, current vehicle safety technologies, and adaptive equipment. 

After consulting with professionals from several different disciplines, Matt took this new knowledge and blended it with his years of experience investigating accidents and dealing with people (in sometimes less than comfortable settings!), and developed the "Enhanced Self-Assessment Program" for senior drivers. 

Matt's creative, innovative and common sense approach, combined with his uncanny ability to bring calm and resolve to stressful situations without ever jeopardizing the dignity of others, has contributed greatly to the success of Keeping Us Safe's programs.

When asked what the turning point was for starting Keeping Us Safe, Matt explains: 

"There was never one particular event. It was the result of 20-plus years of holding dying people in my arms at terrible car accidents, and delivering dozens and dozens of death notifications to families. I would much rather work with families bringing a peaceful resolve to this sensitive and uncomfortable issue now, rather than have them deal with it when an Ohio State Trooper is knocking on their front door". 

Matt also explains that "At Keeping Us Safe, we are not in the 'older driver' business. We are in the business of saving lives and helping family members maintain their relationships with an aging parent through a very difficult time of transition."

Lt.Gurwell (Ret.) and President Bush

Lt. Matt Gurwell (Ret.) 
and President George W. Bush

Click here to meet the members
of our Executive Vision Committee


Here to invite Matt to
speak at your next conference

Nancy Schuster, MBA, National Director of Strategic Alliances


Keeping Us Safe is happy to have Nancy Schuster as Director of Strategic Alliances. 

Nancy brings a strong business background along with a personal passion for older driver safety and the mission of Keeping Us Safe to this role. Nancy has over 25 years’ experience working in the private and non-profit sectors. She brings a breadth of business and entrepreneurial experience to Keeping Us Safe. 

Nancy participated in the inaugural Certified Beyond Driving with Dignity Professional certification program becoming one of the first Certified Beyond Driving with Dignity Professionals in the state of Ohio. She has a Master’s in Business Administration and a Bachelor’s Degree in Accounting from Montclair State University in New Jersey.

Nancy was the recipient of the 2013 Keeping Us Safe Outstanding Achievement Award that honors the lives of Bill and Betty Fresch.

Nancy is committed to fostering independence for older adults as they transition out of the driver’s seat into the passenger’s seat and brings this passion to Keeping Us Safe as Director of Strategic Alliances. Nancy currently resides in Cincinnati, Ohio.

Nancy Schuster, Director of Strategic Alliances

Nancy Schuster, MBA
National Director of Strategic Alliances

Yan Ross, Senior Business Advisor


Keeping Us Safe is pleased to announce that Mr. Yan Ross has joined us by accepting the permanent position of Senior Advisor for our “Beyond Driving with Dignity” program.

In this capacity, Yan will be providing support from a business perspective. Yan has already begun working to develop new strategic business alliances, and to further enhance current partnerships. 

As a graduate of Princeton University and Yale Law School, Yan jokingly describes himself as a “recovering attorney”. Yan is admitted to practice law in several jurisdictions, including the U. S. Supreme Court. Since 1982, Yan has held the “AV” attorney rating (the highest level of professional excellence) as determined by Martindale-Hubbell. For the past several years, Yan has made what he describes as “heroic” efforts to avoid returning to active law practice.

Mr. Ross has created, published, and presented Continuing Legal Education materials on dozens of specialized legal issues, and has taught at the undergraduate and post-graduate levels on such subjects as financial institutions, mergers and acquisitions, consumer law, privacy and confidentiality, and identity theft. As a founder of Services-4-Life, Yan has also been intimately involved with current day issues facing adult children with aging parents. 

Prior to Yan’s law practice of over 30 years, he held several positions in the United States government. These posts included service as an officer in the United States Air Force, as General Counsel to the Republican Members of the Banking Committee of the United States House of Representatives, and as Alternate Executive Director of the Inter-American Development Bank, a Presidential appointment requiring confirmation by the United States Senate.

Yan’s global approach to, and successes in previous business initiatives, combined with his exemplary character and outstanding service record, makes him ideal to help Keeping Us Safe’s “Beyond Driving with Dignity” program deliver the highest level of professional services currently available to the families of older drivers. 

Yan and his wife, artist Randi Wagner, currently reside on their horse ranch in Prescott, Arizona.

Yan Ross-Senior Business Advisor

Attorney Yan Ross
Senior Business Advisor